Un Modelo de Evaluación de las Redes Sociales en los Museos. Estudio de Caso: Museu d'Art Contemporani de Barcelona

Autores/as

  • Sandra de Magalhães Senra

Resumen

Este estudio que aquí se presenta, tuvo por principal objetivo investigar como el Museu d’Art Contemporani de Barcelona (MACBA) utilizaba las redes sociales para comunicar con sus comunidades en línea. Se ha pretendido: a) investigar los contextos y los propósitos de la construcción del espacio Comunidades, concebido cuando el MACBA ha renovado su sitio web en el 2012, y donde se concentraban todos sus perfiles sociales; b) conocer la estrategia que ha sido dibujada por esta institución para acercarse a sus comunidades y fomentar su participación activa. Han sido cuantificados los contenidos de seis perfiles sociales y concretizada una entrevista con el Departamento de la Web y Publicaciones Digitales del MACBA, con el propósito de entender si estos nuevos medios de comunicación e información estaban siendo utilizados como espacios de conversación e intercambio, tanto en contenidos como de experiencias. Los resultados de las evaluaciones cuantitativa y cualitativa permitieron concluir que los contextos y propósitos de la construcción del espacio Comunidades, estuvieran relacionados con el deseo y la necesidad del MACBA promover y difundir su colección contemporánea, las exposiciones y los eventos desarrollados, en suportes distintos, y no propiamente con una intención de fomentar la participación pública o el intercambio de narrativas y significados con sus comunidades en línea.

Descargas

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Descargas

Publicado

2015-02-20

Cómo citar

Senra, S. de M. (2015). Un Modelo de Evaluación de las Redes Sociales en los Museos. Estudio de Caso: Museu d’Art Contemporani de Barcelona. Museologia E Patrimônio, 7(2), 154–168. Recuperado a partir de http://novarevista.mast.br/index.php/ppgpmus/article/view/313

Número

Vol. 7 Núm. 2 (2014)

Sección

Relatos de Experiência/Experience Report

Licencia

Declaro que o trabalho de minha autoria enviado à revista Museologia e Patrimônio respeita a legislação vigente sobre direitos autorais, arcando com toda responsabilidade quanto ao descumprimento da referida lei.
E autorizo a publicação de meu trabalho, acatando as políticas e normas editoriais da revista Museologia e Patrimônio .

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